Two heads are better than one right? Well billions of heads, located all around the world are even better… Especially if those heads find your head interesting, and have wallets.
Kickstarter and IndieGoGo are two examples of popular crowd-funding websites that are shaking up the world of fundraising. No longer are inventors, filmmakers, or anyone else with an idea forced to don a suit and sell their soul to investors. Investors who may or may not even actually care about their product.
Crowd-funding connects those who share a passion and allows them to fund their passion. Want to see that nifty iPad case get created? You can help with that. Dig the look of that film and would love to actually watch it someday? You can help with that too.
Crowd-funded films made up 10% of the total entries into Sundance this year. That’s 14 films that were funded by faceless allies, brought together through the internet by a shared passion – and all willing to invest in a film made by a person they have never met.
In the last three years Kickstarter & IndieGoGo alone have helped over 4,600 films raise the funding they need. That’s over $42 million dollars raised! And it’s growing at an incredible rate.
In an age where interconnectivity is taken for granted, the term ‘crowd’ is becoming a common prefix. Crowd-funded, crowd-sourced, crowd-curated. The crowds are the connections -and crowd-sourced capital is just the tip of the iceberg.
The ‘crowd collective’ will apply to film in many ways in the coming years, and it’s an exciting time to be part of that crowd.